Saturday, July 11, 2009

The Ear It application is ideal for blogs, news-oriented websites, and team rosters.

When visitors to your website see a hard-to-pronounce name, they have a natural curiosity to know how it's pronounced. The Ear It application enables you to provide this information through an interactive audio format.

How does it work?

Let's say you blog about NFL prospect Ryan Tannehill or review a new movie starring Chiwetel Ejiofor. The Ear It icon will automatically appear next to the name. When a visitor then mouses over the icon, a content box will appear to provide the correct pronunciation.

There are countless opportunities to provide the pronunciations of hard-to-pronounce names, from newsmakers such as Francois Hollande to athletes such as Ryan Lochte. Even well-known celebrity names are often mispronounced. For instance, most people say, "ree-AH-nuh." But the Ear It application will let you know Rihanna herself pronounces her name.

Whether your site is geared to sports, entertainment, politics, or general news, let Ear It provide an informative and engaging new element for your visitors—and a new revenue stream through a sponsored version of the service.

To inquire about the customized Ear It application for athletic rosters, email

To learn more about The Name Engine, the standard for correct name pronunciations, visit